WhatsApp Business App or WhatsApp Business Platform?
Answer ten short questions and see whether the free WhatsApp Business App still fits your organization, or whether the WhatsApp Business Platform (API) would suit you better.
Most companies start on the free WhatsApp Business App, and for a while it is exactly right. It gets uncomfortable at a particular moment: a second colleague needs the same number, orders should confirm themselves, or a conversation has to move from the shop floor to the office. This checker asks ten short questions about how many people answer WhatsApp, how many conversations you handle, and what you would like WhatsApp to do — sharing one number, connecting to your CRM or ERP, automating messages, routing chats, running campaigns, adding a chatbot, reporting on it all. You get a readiness score, one of three practical recommendations, the three to five reasons behind it based on your own answers, and the capabilities that are starting to matter for your organization. It takes about two minutes and asks for nothing but your answers.
Frequently asked questions
What's the difference between the WhatsApp Business App and the Platform?
The Business App is the free app you install on a phone: one number, one device, one person, with basic tools like quick replies and away messages. The WhatsApp Business Platform (often called the WhatsApp Business API) has no app of its own — it connects WhatsApp to software you use, so several colleagues can work from one number, conversations can be routed and reported on, and messages can be sent automatically from your own systems.
How is the recommendation calculated?
Every answer carries a weight — team size, conversation volume, locations, and how strongly you need a shared number, integrations, automation, routing, campaigns, AI and reporting. Those add up to a readiness score out of 100, which maps to one of three outcomes: the app is likely still sufficient, you are approaching its limits, or the Platform is likely a better fit. The reasons you see are drawn from the specific answers that moved your score.
Is this a definitive technical verdict?
No, and it isn't meant to be. It's a practical recommendation based on ten questions, and plenty of things it can't see — budget, how your systems are built, what your team is comfortable with — matter too. Treat it as a structured second opinion rather than a requirement.
What does the readiness score actually mean?
It's a simple 0–100 indicator of how much of what you want falls outside the free app's design. A low score means your way of working matches what the app was built for. A high score means several things you want — a shared number, integrations, automated messages — sit outside it. The score is relative to the questions asked, not a measure of your company.
Which capabilities does the result show?
Seven: multi-user collaboration, centralized conversations, automation, integrations, routing, campaigns, and AI-assisted conversations. Each is marked as relevant now, becoming relevant, or not yet, based on the answers that feed it — so you can see what to solve first rather than everything at once.
Do you store my answers?
We keep an anonymous record of completed assessments — the answers you picked, the score and the outcome — to see how the checker is used. There's no sign-up, and we don't ask for your name, email or company.
Where does the AI come in?
The score, the outcome and the capabilities are calculated from your answers, not generated. AI writes the explanation around them in your language, referring back to what you answered. If the AI is unavailable, you still get the full result with the built-in explanation.
More free tools
All tools
Saysimple